If you have tried any higher end creams and still prefer Proraso, you have a very unique sense of taste. The cooling is nice, though. There's a myriad of better choices. I can see why someone new to wetshaving would like it, but it's only the beginning of a greater good .
I've tried most of the high end creams and Proraso is still in my top 2. It is a classic case of YMMV because I absolutely love the smell of it, yet many do not.