garyg
B&B membership has its percs
I won't wear it (a logo) unless I have to - I've told car dealers that I'll refuse delivery if there's adverts on the vehicle, drill throughs, decals, or plate surrounds. It is harder in clothes, North Face, for example, was once a very good manufacturer of great real outdoor gear - their sleeping bags were wonderful. Still are, at least the two I have, as well as a high altitude tent. Then, mayhaps, in come the marketing & sales types, and now we have them as the great example of over-branding. And dear old Nike is the best of all, extra children get to work overtime sewing little swooshes on stuff ..