It really doesn't need any more focus. It is the worst soap in the history of mankind.
I disagree wholeheartedly. I don't quite understand the hate toward Williams. I once read somewhere on B&B that most of the disdain for it is because the old version was really great, and the modern version is not as good. If that's true, I understand. But I think that most people denigrate Williams because it's fashionable. Here is the easy equation for working with Williams: More water=better lather. I've had many a great shave with Williams, it's not rocket science.
Of course, trying new products is part of the fun, so by all means OP, keep experimenting.
You can pick up a puck of Col. Conk in a watertight plastic container, with a nice graphic on the cover, for about $5 on Amazon. The only downside is that you can't pick the scent. I ordered one and received Amber, which was my last choice, but I ended up loving the scent and will order it again. So, you know, don't let that deter you. If nothing else, the container is good for travel and is worth the $5 alone.