when I wear cologne, I wear it for me. If my wife doesn't like it, however, I may not wear it. Soooo....I look for colognes that please us both (but to rephrase things, if she liked one and I didn't, I still wouldn't wear it).
Exactly. I have to like it first, but I definitely keep my girlfriend in mind. Since we tend to have wildly varying tastes, it helps keep Cologne Acquisition Disorder in line.