I was getting withdrawal pangs from not having bought a new writstwatch in a little while. The last one I bought (Seiko 6139) just didn't do it for me for some reason so it got moved on. Anyway, my primary daily wears at the moment are an Omega pre Bond Seamaster and a Bell & Ross Fusion. After thinking about what I wanted for I while I decided that I was after a Valjoux 7750 movement with day / date complications. If it was in an aviator style then all the better. The price difference between brands for what is effectively the same watch is staggering. You can many thousands of dollars or you can pay many hundreds of dollars depending on the brand stamped on the case. In the end for me it was about the look of the watch, After hunting around for what seemed like forever, I ended up with this Jacques Lemans. I really love the look of it. It's clear and easy to read and at 40mm it wears just about right.