This morning after my SE shave with my Gem 1912 I thought I'd try something out. I have a few glass bottles of the Velva I purchased recently and a new plastic bottle. I finished my shave and proceeded to apply the AV. I poured some in my hand from the glass bottle and applied to the left side of my face there was the instant alcohol sting and cooling from the blue liquid. I then washed my hands, dried them and applied the AV from the plastic bottle to the right side of my face there was a milder alcohol sting, it was not nearly as great as the glass bottle, then the cooling kicked in, and it was about the same as the glass AV. I have previously written Combe-Williams and asked if they were going to change the formulation, and they said they were not, but I think my experience tells the truth. I think they reduced the amount of alcohol to keep from eating up the plastic, but kept the menthol amount the same. I do believe however, that there is a difference in the two now. I think the new stuff works good even without as much sting, but I'm still ticked that they had to go this route I wish companies would just leave stuff alone.