We must be in the middle of a renaissance for wet shaving. When I picked this up yesterday at a Wegmans supermarket, which is a growing regional chain, the men's shaving aisle had Nivea Sensitive cream, Cremo, Williams, VdH Deluxe soap, the VdH badger brush on its own, and the whole VdH set of brush, soap and bowl. These products were given prime position at eye level, while canned goo was relegated to the bottom shelf.
Not to threadjack, but I have noticed the same. My Walmart has gotten more products includiing VDH TTO Razors and Blades. I am seeing more items here and there. Hope the trend continues!