CBS NEWS June 14, 2014, 6:09 PM
"It's an old cliche that when all else fails, what do you get Dad for a Father's Day gift? Socks.
Well guess what? That old article of clothing at the bottom of the drawer is now on top of the fashion world.
Vincent Nasserbakht's entire store is stocked with hundreds of the hottest pairs of men's apparel.
"Within men's fashion there aren't that many ways that you can change what you wear in a day. You're wearing pants, you're wearing a shirt, you might be wearing a jacket," Nasserbakht said.
So four years ago, Nasserbakht opened up The Sock Hop in the Nolita section of New York - just as the trend of fashionable socks started to pick up.
"We could see it kind of start creeping up, and then sure enough you see guys that are really into fashion wearing socks and then in turns into guys that are more business types wearing socks. And now it's everybody," Nasserbakht said.
Men's socks are now the fastest growing sector of men's apparel.
Sales have jumped 14 percent in just one year. High-end dress and athletic socks have combined to create a $2.8 billion industry, according to Bloomberg Businessweek.
But these are not your father's socks".
Read More: http://www.cbsnews.com/news/fathers-day-socks-are-the-new-neck-ties/
"Department of Missing Socks: No sock left behind". Popular saying
"It's an old cliche that when all else fails, what do you get Dad for a Father's Day gift? Socks.
Well guess what? That old article of clothing at the bottom of the drawer is now on top of the fashion world.
Vincent Nasserbakht's entire store is stocked with hundreds of the hottest pairs of men's apparel.
"Within men's fashion there aren't that many ways that you can change what you wear in a day. You're wearing pants, you're wearing a shirt, you might be wearing a jacket," Nasserbakht said.
So four years ago, Nasserbakht opened up The Sock Hop in the Nolita section of New York - just as the trend of fashionable socks started to pick up.
"We could see it kind of start creeping up, and then sure enough you see guys that are really into fashion wearing socks and then in turns into guys that are more business types wearing socks. And now it's everybody," Nasserbakht said.
Men's socks are now the fastest growing sector of men's apparel.
Sales have jumped 14 percent in just one year. High-end dress and athletic socks have combined to create a $2.8 billion industry, according to Bloomberg Businessweek.
But these are not your father's socks".
Read More: http://www.cbsnews.com/news/fathers-day-socks-are-the-new-neck-ties/
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