I use this for my aftershave balm after the alum block and I love the stuff. It works incredibly well for moisturizing my face and the lanoline keeps my face feeling soft the rest of the day. I would say much more soft and moist than any balm that I have used before and that would include the Castle Forbes, Nivea and Wesley & Scott. I use a small dab of it (it is thicker than a balm) because a little bit of it goes a long way and despite it being a hand and body lotion it really isn't heavy at all. Other balms like Nivea leave my skin dry while MWF, leaves my skin moist and soft. Give it a try sometime.