So I've been at this for about 9 months now, and I just realized that I have been "painting" on the lather. However, when I watch youtube videos, I see guys splaying the brush (pushing it into their face so that it splays out 360 degrees) and applying lather that way. So the last two shaves I have done that, and I swear that I am getting a better, closer shave. Am I just imagining this or is there something to splaying that applies the lather better or prepares the stubble better such that I'm finding it to result in more closeness with the shave?