I do not rinse on purpose. I load my brushes directly from the tubs they come in. I allow the lather the dry, usually up to 12 hours (that's just because of my schedule). When I shave the next day, I bloom the soap to soften it some and then dump the water from the tub directly into the sink of water I will be using to shave. That is the water I use to wet my face with prior to the shave. I usually soak my brush separately, but it does take a swim in the sink full of water as well.