.. Because I LOVE the scent of Arko! It's grown on me, big time! I sniff my puck when I walk by... Smells just like old school ivory soap which brings back memories.
Damn fine soap; lather is just outstanding, especially considering price.
I like my MWF, Tabac, Valobra Fougere, and Saponificio Varesino a bit more. Still though, considering the price difference, Arko may well be the best (dollar for dollar) soap out there. However, it's been a while since I've had the Palmolive Stick on hand, which can probably give it a run for the money.
I could use this exclusively and not feel deprived in the least. Long live the Arko man!
I don't like the scent. But I still haven't found a soap that performs better. Doesn't matter the price.