As awful as it sounds, I have bought wine in a box. The wine itself is unremarkable, but the logic of using an airtight foil bag with a tap held in a box is good.
I wouldn't want a guest to see it though, let alone drink it. I only drink it for the health benefits (resveratrol). I sip a small glass of it near the end of my weightlifting sessions while listening to classical music. It tastes OK under those conditions.
An old college friend recently had this to say about box wine:
'I kept the bladders from the wines boxes from last night's CD release party so the kids could blow them full of air and jump on them. We put a 2x4 on them and jumped. X wasn't heavy enough, so I did the jumping. On the last one, the spigot popped out and hit the boy in the eye. Luckily, it was only a flesh wound and we didn't have to go to the hospital. We smelled so much like wine that Child Protective Services would have to get involved."