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What happened to Brut?

Good post @RayClem. I am a collector of vintage and modern aftershaves. I have lifetime supplies of vintage classic aftershaves such as Shulton’s Old Spice, English Leather, British Sterling and even Brut by Faberge.

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While I agree wholeheartedly with the fact that many modern aftershave formulas have changed from their original versions because of synthetic substitutes and other variables, I have to politely and respectfully, disagree, that their modern versions “don’t smell anything like their past, original versions?”

While scent and individual smell is a ymmv thing, I believe saying, modern versions smell nothing like the older versions is simply inaccurate.

From my personal experience of collecting and using over 200 modern and vintage aftershaves, I can confidently say, vintage Brut is much better than modern Brut.

However, the scent of modern Brut, is the exact same scent as vintage Brut. I can name, list and tell you, a dozen different reasons, why Shulton Old Spice is better then it modern Procter & Gamble formula. But I also, have and need to honestly say, modern Old Spice still smells the same in its familiar scent profile.

Is it as strong? No.
Is it as spicy? No.
Is it as smooth and wonderful a bouquet of aroma’s as vintage Shulton. No, it is not.

But modern Old Spice does indeed smell like…. Old Spice.

And modern Brut smells like Brut.

It may have some synthetic overtones which can give off a very slight chemical note in it’s dry down, but it’s familiar scent profile is very much still the same classic fougere as the original Faberge.

Of all of my collection, I think modern English Leather versus my vintage MEM, probably is the biggest difference of an example of formula change.

Modern EL, just has a harsh scent of dirty leaves that just isn’t there with the vintage MEM. But again, if you miss the smell of English Leather and don’t have any vintage on hand?

The modern’s basic scent profile, even with all of it’s formula changes is still similar and very reminiscent of and still can and will be recognized as “English Leather”.

And so does/will classic modern Brut. If you love the scents of the classic’s of yesteryear, feel free to use the modern versions, because I still do. :)
Hi Okie Stubble. I'd like to start collecting vintage and modern aftershaves. Any advice would be great. Thank you.
 
Has there been any mention or comparison of the current version of Brut to the previous version made by Idelle Labs? Idelle Labs/Helen of Troy no longer is making Brut. It's now a company called High Ridge Brands and this is their Brut website. Idelle Labs had a site called Brutworld.


High Ridge Brands - they manufacture a bunch of other products you'll recognize:


June 8, 2021 press release announcing acquisition of Brut and other products from Helen of Troy:


The private equity firm that currently owns High Ridge Brands and Brut:

 
I have a small amount of the HOT version and just bought a bottle of the HRB. The new has a stronger anise presence. Of course, the HOT is down to less than 10 ml so it vould be spent. Definitely weaker. A bottle of Dollar General clone is similar to the HRB strength wise but less anise.
 
The Dollar General clone is actually quite good, believe it has more citrus at opening. Could use more moisturizer and menthol, but for$2, it's a great bargain. Imagine the splashon Brut with more brightness. I'm picking up more today. Tha Dollar General lotion is similar in scent to the round classic deo.
 
The Dollar General clone is actually quite good, believe it has more citrus at opening. Could use more moisturizer and menthol, but for$2, it's a great bargain. Imagine the splashon Brut with more brightness. I'm picking up more today. Tha Dollar General lotion is similar in scent to the round classic deo.
Ehhh, I disagree and the reason is it smells very very chemically. I had to take a shower cause the headache it was causing was that bad. The only thing the knockoff Brut has over the real one is the price, the huge 9 oz bottle, and it has the most menthol even more than AV and SB.
 
Has there been any mention or comparison of the current version of Brut to the previous version made by Idelle Labs? Idelle Labs/Helen of Troy no longer is making Brut. It's now a company called High Ridge Brands and this is their Brut website. Idelle Labs had a site called Brutworld.


High Ridge Brands - they manufacture a bunch of other products you'll recognize:


June 8, 2021 press release announcing acquisition of Brut and other products from Helen of Troy:


The private equity firm that currently owns High Ridge Brands and Brut:

Yes look up Pyrgos, he is a reviewer and he mentioned the differences. Since you cannot post outside links here, give me some time and I'll post the reviews here.
 
The Dollar General clone is actually quite good, believe it has more citrus at opening. Could use more moisturizer and menthol, but for$2, it's a great bargain. Imagine the splashon Brut with more brightness. I'm picking up more today. Tha Dollar General lotion is similar in scent to the round classic deo.
Also Dollar General discontinued their Brut imitation long ago. Only Family Dollar manufactures it now under the brand name Swan, it is the same thing as the DG one but I haven't seen it at a Family Dollar for over a year, but it still appears on their website.
 
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