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you da man!
Seriously though - I have a number of soaps (and a few great creams), and somehow - cella has endeared itself to my face. Every shave with cella is a great day.
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It's multi-functional; you are correct in that it upholds latherability, particularly in hard-water, but it also acts as a preservative [e.g.: prevents yellowing].I thought the addition of EDTA helped with lathering rather than preservation?