Sad news in my newspaper this morning: Caron -a high class vendor of all things man and the last but one independently owned shop in the main shopping street in my home town Ghent, Belgium- will close down in march.
The owners have finally succombed to the bids of big real estate agents operating for big clothing chains. Caron is -was- the last shop in the Veldstraat (transl.: Field Street) that you could'nt find in the next town and the one next to that. Caron sells -sold- just about everything a gentleman requires: from shaving brushes to cuff links, from sigars to Laguiole knives, from suspenders to pipes, Caron had it all. At a gentlemanly price, ofcourse; if you have to ask, you can't afford it.
I have some mixed emotions about this. Part of me feels that a bit of the soul of the town I grew up in has died. Caron was one of those places that made Ghent unique. And it made a difference in my life too: I bought my first real shaving soap there (D.R.Harris, still my favorite) and whenever I needed sigars for someone important, I looked no further than Caron. When my first son was born, where do you think I bought a shaving set for my closest nephew who was to be his godfather?
But then again I feel I shouldn't complain. Am I not the pharisee who ran to the closest online store that sold my Marlborough at almost half the price? Didn't I buy my Opinel pocket knife at an outdoor shop at a discount? Did I not stop smoking cigars for fear of relapsing into cigarette addiciton?
Surely, Caron's display window was a beautiful sight to behold while the misses (girlfriend in those days) was shoe shopping. But if even a man like myself, who appreciates quality and manly comforts, hardly ever has the courage to enter that realm of thick carpets and bon-chique-bon-genre atmosphere, something must be wrong.
In today's world you can't charge a premium for treating your customers like the plebeians you know they are from judging the wool of their coats. In the 21st century, some men like cuff links and some men like sigars. And both are readily available to any man if he searches for them. Shops like Caron are distinctly 20th (maybe even 19th) century. They thrive on a certain atmosphere of distinction, yes even class separation. What Caron sells (sold) was not badger brushes or suspenders but an air of bougeoisie that has lost its importance. Men today don't smoke sigars to look good, they do so to enjoy themselves. As a consequence, Caron's clientele aged while their potential customers sought refuge online.
Will I really miss Caron? Yes, I'll miss their display window, but I'm afraid I won't miss shopping there. Although I will certainly check out the sales, I'm really set on a shaving brush with the Caron logo.
The owners have finally succombed to the bids of big real estate agents operating for big clothing chains. Caron is -was- the last shop in the Veldstraat (transl.: Field Street) that you could'nt find in the next town and the one next to that. Caron sells -sold- just about everything a gentleman requires: from shaving brushes to cuff links, from sigars to Laguiole knives, from suspenders to pipes, Caron had it all. At a gentlemanly price, ofcourse; if you have to ask, you can't afford it.
I have some mixed emotions about this. Part of me feels that a bit of the soul of the town I grew up in has died. Caron was one of those places that made Ghent unique. And it made a difference in my life too: I bought my first real shaving soap there (D.R.Harris, still my favorite) and whenever I needed sigars for someone important, I looked no further than Caron. When my first son was born, where do you think I bought a shaving set for my closest nephew who was to be his godfather?
But then again I feel I shouldn't complain. Am I not the pharisee who ran to the closest online store that sold my Marlborough at almost half the price? Didn't I buy my Opinel pocket knife at an outdoor shop at a discount? Did I not stop smoking cigars for fear of relapsing into cigarette addiciton?
Surely, Caron's display window was a beautiful sight to behold while the misses (girlfriend in those days) was shoe shopping. But if even a man like myself, who appreciates quality and manly comforts, hardly ever has the courage to enter that realm of thick carpets and bon-chique-bon-genre atmosphere, something must be wrong.
In today's world you can't charge a premium for treating your customers like the plebeians you know they are from judging the wool of their coats. In the 21st century, some men like cuff links and some men like sigars. And both are readily available to any man if he searches for them. Shops like Caron are distinctly 20th (maybe even 19th) century. They thrive on a certain atmosphere of distinction, yes even class separation. What Caron sells (sold) was not badger brushes or suspenders but an air of bougeoisie that has lost its importance. Men today don't smoke sigars to look good, they do so to enjoy themselves. As a consequence, Caron's clientele aged while their potential customers sought refuge online.
Will I really miss Caron? Yes, I'll miss their display window, but I'm afraid I won't miss shopping there. Although I will certainly check out the sales, I'm really set on a shaving brush with the Caron logo.