I know there are a couple of guys on here (Randy) who swear by it and here recently it took the place of my maleface which is my go to moisturizer as well as a/s. Today I was doing some grocery shopping at HEB and found that they also make a facial wash, facial scrub, and facial moisturizer. I picked up the wash and moisturizer and while I havent tried the moisturizer I can say that the wash is awsome super gentle..even more so than NB's or the cube which have been my two favs for a while now. Just a heads up for those not in the know One of the best parts is that its availabe localy and at a decent price.