I do find it strange in this day and age they don't have a website or a place to order from. Their Facebook is not very informative about the product at all.
I would guess that their intention is to sell solely through secondary retailers. I'm sure that they don't want to keep selling them this way as it has to be painful for them as well. In the email above stockpiling an inventory will likely allow them to introduce them at secondary sites and get away from the way they are doing it now.