Started with my 10 ml sample today. Interesting. Very little projection that I can tell, and others didn't seem to notice it (even after announced). Plus, this evening I have been overtaken with a sense of deja vue. Could this be like Tabac edc? Old Spice? There is something very familiar about the dry down that I just can't place. Nonetheless, I like it and my wife likes it when she gets close enough to smell it. Have heard it referred to as a barbershop smell, and I can see that. A nice, "clean" fragrance. May be a keeper!