I ended up having enough of this last night to form an opinion on it...it seems to be marketed as a mixer so I tried it mixed with diet coke. It was good but kind of a waste. I liked it best over ice; could be a new favorite. Very smooth drinking, almost fruit flavored (I was thinking pear and apple) and interesting, more than I expected from it for sure.
I picked it up thinking it would be a good intro to Scotch (tried Cutty Sark, not crazy about it) and it worked, definitely interested now.