-I try to gently run just the tip of the bristles of my brush over the dollop of cream, but here's where things start to go south.
-I vigorously swirl the brush around the inside of the mug. I focus more on counter-clockwise than clockwise, because I swirl A LOT faster counter-clockwise than I do clockwise.
At this point, add some water, a teaspoon or less, and keep whipping.
-Over the course of the next 20 seconds, I swirl some more and I start to push the head of the brush down to spread the bristles of the brush out just a tad (I believe this is what you guys call "pumping"...correct me if I'm wrong on that). NOTE: The bottom of the latte' mug can still be clearly seen and the lather does not appear to be building or getting ANY thicker AT ALL. I start to get REALLY frustrated and confused and start picturing in my head the image of going back to cartridge and canned goo shaving with my Gillette Fusion products, but remember that I don't want to go back to that, since I would like to master this wet-shaving stuff so I can frickin' enjoy it, because since I've started, it's been more of a chore than the canned goo process ever was!
Add a little more water again. No more than a teaspoon.
It sounds like you are very close, just lacking a little water...
I recommend sticking with the C.O. Bigelow, it's easy to lather, and sticking with one product will help you eliminate variables.