Think the 70's had Avery distinct HTFU approach to shaving. We are all a bit too "waxing philosophical" in the approach (not that I'm against it!)
Since I was there through all but three months of 1940, I can tell you that the aerosol foam cans started with "Rise" some time around 1955, and "Foamy" wasn't really far behind, nor was Barbasol....
Remember (And I think I'm answering another question here) It was our father's generation that made electrics and even canned foam popular. If I'm not mistaken, electrics were introduced in the 1920's or 30's, and have grown steadily in popularity. Certainly by the 70's they were extremely common. Canned foam would have been introduced right after the War in the 40's and 50's, and quickly dominated the market in the U.S.
Maybe I'm mistaken about these dates; they didn't teach us shaving history in school. But it seems to me that *most* of our parents and grandparents gave up on wet shaving and chose the easier path long before this generation was born. I don't honestly believe that quality shaves were a part of life to the generation that lived through the Great Depression or the second World War, or even Vietnam.
The only people getting quality shaves were probably wealthy, with a little more disposable income, and, most importantly, time.
Was the early conversion to canned goo an American thing?
Think the 70's had Avery distinct HTFU approach to shaving. We are all a bit too "waxing philosophical" in the approach (not that I'm against it!)
Duru or pe-re-ja is my go to AS.Here in turkey my grandfather shaved with a double edge and arko soap and used lemon cologne over it... Everyone here used lemon cologne.... Now we use pricey balms aftershaves cleaning gels etc... i am using thermal waters etc... i really plan to use a soap a razor and lemon cologne... Nothin more
Since I was there through all but three months of 1940, I can tell you that the aerosol foam cans started with "Rise" some time around 1955, and "Foamy" wasn't really far behind, nor was Barbasol.
The first Schick electric shavers' dating is mentioned in / on the Eversharp- Schick Injector Razor informational websites (1929). Apparently his was the first one to reach the market. I would think that the mid-fifties was already close to having electrics being dominant among shaving styles. Literally all adults I felt free to ask questions about shaving claimed to have changed to electrics when my whiskers had sprouted.
Before Vietnam was more than a tiny blip on history's radar, in 1962, I had made a second foray into DEs, and conquered the Gillettes. Eight years prior, I'd been too clumsy to use the razors offered to me by a couple of my local Uncles, who still had those, but never expected to use them again. That's not saying I recognized what a truly decent shave actually was, but rather that my efforts to obtain an "acceptable" shave no longer entailed regular nicks and attendant little bits of TP.
I agree that the in-betweens of 1962, ages 30-something to maybe 50ish, had jumped to electrics. It was the younger men and the older gents still using a bladed instrument. Electrics were "close enough" to satisfy married guys and their wives, but single guys were getting too many complaints about rough whiskers from their sweethearts to avoid the better route to closeness. I did repeat my tests of electric shavers numerous times from 1962 to 2002, and until comparatively recently, couldn't get a truly acceptable shave from any of them.
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RespectI had to shave dry in Nam a few times
This is the image I think of when I think about my Dad shaving.
View attachment 478253
As a kid I was fascinated with the big wooden cap and would play with them once the bottle was gone. The glass bottle was cool too....thick heavy glass.
My dad used some sort of black handle DE that he no longer has probably a super adj or super speed. I only remember canned goo never saw a brush then he went electric in the 80's. I never remember him giving much thought to shaving but he loved his English Leather!
I had to shave dry in Nam a few times
Duru or pe-re-ja is my go to AS.
-jim