I picked this up the other day and have not tried it yet. Looking over the labeling I see it is marked Charcoal Filtered and Kentucky Straight Bourbon Whiskey.
I thought the one thing that kept Jack Daniels from calling itself a bourbon was that they used charcoal filtering and according to the rules, you cannot label anything bourbon without following the strict rules.
The Evan Williams website is mum on the matter, thought I would ask if someone here has some information on this matter.
I thought the one thing that kept Jack Daniels from calling itself a bourbon was that they used charcoal filtering and according to the rules, you cannot label anything bourbon without following the strict rules.
The Evan Williams website is mum on the matter, thought I would ask if someone here has some information on this matter.