My 4 oz can of Shaving Yeti will be one year next month (also happens to be my very first soap I have ever bought). There is still a lot left on the edge of the can. I shave about three times a week. $7 a year on soap isn't too bad. I thought that some of the other soaps were expensive, but now seeing how long 4 oz can last, I don't think even $30 for soap is too expensive.