I recently received an unexpected bonus and decided to purchase Santa Maria Novella's Crema da Barba. It's certainly the most expensive shaving cream I've ever bought (USD 71). But boy, is it a dream to shave with! The scent is quite mild - some menthol (very little) and a very pleasant Tabacco Toscano cologne mixed in. For those who like an understated scent, this is for you. The shave was fantastic. My Kai Captain Excelia slid right along like it was on ice. It left my skin remarkably smooth and hydrated. Overall, I right this cream an A/A+ easily. The downside, of course, is the price, though the tub is 220ml (7.4 oz.), making it a little easier for the price-conscious. I wrote to SMN suggesting they offer a sample/smaller size (like the canned shaving cream), but I haven't heard back. For those on the fence, take the leap. I don't think you will be disappointed. Hope everyone has a great day!