Huh, the votes are a lot closer than the verbalizations here. I love Mike's but I prefer the almost non-scent of MWF. To me it just smells like "clean." That said, the gap has slightly closed. I rated MWF higher in lather, too. But yesterday, someone stated "Mike's loves water." I thought I was getting a good lather, but yesterday I kept adding in water drop by drop and the lather did indeed pop. I might wind up granting Mike's sovereignty over my New World and MWF shall reign over my Old World. But, this is kind of...a good problem. I have plenty of both and just ordered a new scent from Mike's to try, and I've addicted two friends to Mike's bath soap and one to Mike's shaving soap. Curiously, the shampoo bar is a harder sell. I guess folks want their shampoo to squirt out of a bottle. If I was Mike and I had time to make more shampoo, I would market that as a way for travellers to tote shampoo onto aeroplanes, an easier way, anyhoo.