Is your favorite small batch whisky a fake?

[paw1]

I bought a bottle of Dry fly Washington wheat whiskey. You talk about smooth. The stuff is great.

 

[Aristeros]

Bulleit Rye is very good stuff, and at $25 a fifth, honestly who cares where its made and by whom?? (Yeah it may cost $50 in Canada or Taxachusetts, but that's not LDI's fault)

I never really expected Bulleit to be considered 'craft' at its price point, even.

 

[jason10mm]

This is true of many food/alcohol products, right? Heck, probably true of almost any product that COULD be made by an industrialized product. There will always be the factory seconds, the mass produced product, the same stuff marked up to pay for a fancy ad and marketing campaign, and the same product given a more rigorous QC vetting and legitimately sold for a price premium.

This is especially true for any luxury product like alcohol, where the mystique created by marketing is key to sales. Look at those ridiculous bottles tequila gets sold in, or the faux-antique style of lots of whisky, down to wax dipping and hand numbering.

Alas, stripping away all the marketing veneer just ruins the enjoyment of life, eh? So what if drinking someting won't get me laid like the ad says, give me my disillusionment!