As much as its a very thin cream it is highly concentrate. I received a sample pack and i loved it. I normally use Bluebeard's revenge post shave and i found them to be almost identical with the results, they're a very similar liquid. Bluebeard's in comparison seems to fight razor burn a bit quicker and it's not as concentrate but Trumper has slightly better value for money and it smells great so i own both. If you're thinking of buying it i suggest getting it right away it will last you for ages. Also great for sensitive skin and it's not sticky unless you apply too much and go wild with it.