I'll get right to it. There aren't too many things worthy of use as a pre-shave. I don't find Proraso Pre/Post useful, nor do I find pre-shave oils helpful. While this stuff does stand the hairs up for shaving, it doesn't seem to soften them. This stuff smells horribly as well. In the bottle, it seems harmless, but once on your face you start thinking..."where is that smell coming from", until you realize, it's the product. I find Proraso's aftershave milk to be a better preshave, cheaper on top of that.