I leave it on my face. Mostly because I think it is either good or at least not harmful. For example, when I apply it each day as an underarm deodorant there is no adverse reaction on my skin. Were I to rinse it off, it would not then function as a deodorant.Never used it, myself, but I was under the impression that most people rinse it off after a little bit?
Perhaps deodorant isn't the right word. It is an antibacterial. Underarm odor is, well, bacteria excrement. Alum creates an area on which bacteria can't live.