I swear I know this because I watched the movie several times with the commentary on and David Zucker mentions it, but I can't recall at the moment. I fail.
In my mind it is still the most genius plan I have heard of, but they wanted to call it "Closed For Renovation" The humor might be lost now in the days of 18 and 20 screen theaters, but when it came out a lot were still single screen.
On a side note, KFM is still the reason that I want to make a skit comedy movie.