Proctor and Gamble has purchased Art of Shaving

endcycle said:

http://www.wwd.com/beauty-industry-...rt-of-shaving-2155488?src=rss/beauty/20090603

Well then.

(first source = Mantic59's Twitter feed)

What are the implications here, I wonder? Will AoS products show up in drug stores? Hmmmm...

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1. Wider Distribution
2. Celebrity endorsements
3. Big bucks advertising
4. Degradation of quality of product

FrankPoole said:

It means a decline in quality ever so slowly over time so it is not noticable to maximize profits.

Like any other time someone is bought out by a conglomerate

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Topgumby said:

1. Wider Distribution
2. Celebrity endorsements
3. Big bucks advertising
4. Degradation of quality of product

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Joshua Da Silva said:

Well, lets all look at the bright side. We've got an awesome excuse to stock up on goodies now

Seriously though, I really hope AOS doesn't go down the tubes, but that instead we get their products becoming widely available. I'd love to be able to get some of their stuff in my local walmart!

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Bulldawg said:

Funny thing is that I always thought that P&G either owned or had some sort of stake in AOS. I thought it was weird how they sold traditional shaving software but geared the hardware towards the Fusion cartridge system. Even their website seemed to be leaning toward the Fusion.

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P&G and Art of Shaving are not strangers to each other. In 2007, the two formed a partnership whereby Art of Shaving began selling $150 Chrome Fusion razors, a high-end version of Gillette’s Fusion razor, which launched in 2005. The price, while high, didn’t deter shoppers, and Chrome Fusion became The Art of Shaving’s best-selling stockkeeping unit in 2008, said Malka.

Bergh said he first happened upon The Art of Shaving brand when he saw Malka on TV praising Fusion shortly after its launch.

“It blew me away the way the media was trying to figure out whether Fusion was a fad or a gimmick. They went to Eric” to see what the expert in shaving thought about Fusion, who praised its technology in a variety of interviews.

“I said, ‘We should go see this guy and see if we could work together,’” Bergh said.

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thirdeye said:

...and poof, there goes AOS.....

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mantic said:

They're going to be a "wholly owned subsidiary" (at least for now )

--Mark

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thirdeye said:

Isn't that what they said about Gillette?

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crocto said:

i love how you're all bitching already. this is great. when will you learn that most companies don't care about their consumers? if i'm a small biz owner and someone wants to give me a billion dollars for it why would i turn it down?

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