Glenmorangie - WTH?

[cybrok]

A few years ago, I bought a bottle of Port Wood and really liked it.

But now I see they changed the names, and that the prices went up, A LOT.

Is it the same where you guys buy your scotch or is it that my liquor store had a really bad deal on these?

[TimmyBoston]

Glenmorangie has always been a heavyweight in Scotland but across the pond sales have gone up dramatically of late, so the company has capitalized on this, raising their prices and using a better marketing campaign. IMO, Glenmorangie is quite good, but has never been worth it's price tag stateside and it's certainly not worth the $90 a bottle I've seen it marked at some stores.

[Erebos]

Yeah, Glenmorangie did a total rebranding recently and seems to have raised the price along with it. I really don't like what they've done with the labeling. Scotch can be confusing enough without adding nonsense names to their various offerings.

[Rorschuck]

Glenmorangie has always been a heavyweight in Scotland but across the pond sales have gone up dramatically of late, so the company has capitalized on this, raising their prices and using a better marketing campaign. IMO, Glenmorangie is quite good, but has never been worth it's price tag stateside and it's certainly not worth the $90 a bottle I've seen it marked at some stores.

I reckon there's not much higher an authority than the notorious illustrious TimmyBoston.

[cybrok]

I recall the Port Wood was under 60$ CND, for that price it was great. But I'm not ready to pay 75$ for that scotch, especially when there are so many choices.

[ScotchDave]

Glenmorangie has always been a heavyweight in Scotland but across the pond sales have gone up dramatically of late, so the company has capitalized on this, raising their prices and using a better marketing campaign. IMO, Glenmorangie is quite good, but has never been worth it's price tag stateside and it's certainly not worth the $90 a bottle I've seen it marked at some stores.

$90, you have got to be joking! It's normally about £25 here abouts.

[boboakalfb]

You can thank LVMH (Louis Vitton, Moet Hennessy). After purchasing Glenmorangie a few years back, they decided to revamp the line up. While I like their Whisky, I wouldn't buy it at some of the outrageous prices I have seen. I was lucky to pick up a few of the new ones for the old prices.

[galopede]

$90, you have got to be joking! It's normally about £25 here abouts.

What? Something cheaper here than in the States? I must buy a bottle and frame it...

Gareth

[Trius]

Along with the "upscaling" of the branding, transportation costs have risen as well, and you don't find fine malts in plastic bottlings to defray some of that expense. I've noticed a rise in the price of nearly all Scotch, but not on the scale of the Glenmorangie.

[Confuzius]

They've got to defray the translation costs from Port Wood to Quinta Ruban somehow!

I got a bottle as a gift, but I'm not sure that I'd drop my own cash on it, but it is darn good.