Usually, simple = better. Enough alcahol to get the job done without any major burn or dryness, a pleasent (though short lived) scent, and nothing to irritate/react/poison yourself.
Is it worth $11 for a bottle... Not sure. But I do like having an option where I won't be growing a nice pair of double-Ds, and have at least some chance of fathering another child!
"Any intelligent fool can make things bigger and more complex. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction." Albert Einstein