My mother has been very ill. Business has been up and down. The other day I found myself having to S/S shave and dress in 30 minutes. I keep a can of Barasol and Clubman canned shave cream as an emergency reserve. These products are truly emergency items and now I remember why. I only had time to apply the "lather" and do a WTG shave. The lather was light and full of air. It had essentially no lublication. It was better than shaving dry or with a wet face but not by much. Sometimes we tend to get so critical of wet shaving products. and grade them highly or poorly on slight differences. My recent experience made me pray for Williams as an alternative. Lets support these great manufacturers and spread the word. Even the least of the soaps and creams beat the heck out of canned products that I thought were great not too many years ago.