I believe our flatline national economy makes conducting business very hard for small businesses. Every aspect of an artisan soap maker's expenses keeps rising. Just as we consider the price point of their product, they too, have a price point in mind. If they cannot meet theirs, then we will loose the artisan's contribution to our hobby. I try to look at the product as "what value is this to me-----do I like it,, do I want it, is there something similar I can replace it with, etc. My decision to purchase is based in my value of this product to me. Not what does it cost, I admit there is a breaking point for me as well, but remember the producer is a small business needing profit to survive.