Following straight out of last month's look at the New Improved Gillette, today is the 85th anniversary of Gillette's full-market launch of their NEW blade and razor with large ad placements in major magazines and newspapers. So what better way to commemorate it than taking a look back at the razor that came in possibly more variations than any other generation of razor that Gillette ever made.
I've been looking to see if I could find one of the original ad spreads that Gillette used back on March 6, 1930, and I'm not 100% sure that I've nailed one yet. This one below is certainly one of their very early placements, but I haven't yet been able to verify that it was their first.
I've been looking to see if I could find one of the original ad spreads that Gillette used back on March 6, 1930, and I'm not 100% sure that I've nailed one yet. This one below is certainly one of their very early placements, but I haven't yet been able to verify that it was their first.