Watching Parks & Rec on Hulu last night I saw a Gillette commercial for whatever their latest tilt-swivel multi-blade cartridge thing is. The notable part, though, was the commercial opened with narration about the "old razor you find down in a drawer, under the sink," or whatnot, that your dad shaved with, or something to that effect. They showed a Trac 2 or an Atra, presented it as a sort of "cool retro" thing, but then cut to the new cartridge monster and the narration was basically "Yeah but who wants that? This is the new cool. We've come so far, haven't we?"
Sorry I can't remember the actual words, but what struck me was they really seemed to be addressing folks who are seeing the appeal in old-style razors. Interestingly, they used an old two-blade cart as their example, but to me the message was still exactly that: hey, yeah, those old-school razors are cool, but you know what's REALLY cool? THIS NEW HOTNESS LOOK AT THE SWIVEL!!
I can't help but think this is an acknowledgement that traditional shaving is becoming a sizable niche, one that Gillette marketing now feels it needs to address. That's got to be notable.
Also, cheap shot, Gillette. Man that new multi-blade thing is ugly!
Sorry I can't remember the actual words, but what struck me was they really seemed to be addressing folks who are seeing the appeal in old-style razors. Interestingly, they used an old two-blade cart as their example, but to me the message was still exactly that: hey, yeah, those old-school razors are cool, but you know what's REALLY cool? THIS NEW HOTNESS LOOK AT THE SWIVEL!!
I can't help but think this is an acknowledgement that traditional shaving is becoming a sizable niche, one that Gillette marketing now feels it needs to address. That's got to be notable.
Also, cheap shot, Gillette. Man that new multi-blade thing is ugly!