I see nothing wrong with Timex. They make a decent/dependable watch. If you're happy with it, "keep on ticking". If you're in the market to step it up slightly, Seiko and Citizen are both affordable upgrades that should be within reach. They both have a lot of great looking watches to offer for decent prices. If you want to go a few steps further, look into Bulova with the Precisionist movement or a Tissot. Everything after that is super luxurious and the sky is the limit.