First, its superior glass bottle looks great, and the old style label is cool too. But what really nails it for me is the splash-on, the 'I'm going to the fights at Madison Square Garden' feel, that confident scent and all-around town vibe. Yeah, I'm liking the Floid. I bought some from West Coast Shave and the packaging was great, all bubble wrap and wrapping paper, then the old school bottle and amber color. Right now it's my go-to splash, and I don't think it will be easily defeated. Like a number one contender, the champ, Floid Original goes on easy and stays with me throughout the day with a mild barber shop scent. I'll use Clubman and Ogallala Bay Rum and they're nice, too, but the Floid is Hemingway in Paris, or Rome, Havana in a bottle. If they made a cocktail, I'd take it on the rocks with a twist. I need a Romeo y Julieta, a beach with palms, a good shave and, well, you know the rest. Adios..