As of today I would have to say TOBS Eton College. It is wonderful in every way. The scent to me is fantastic and modern and its performance is like all the other TOBS creams....AWESOME.
I see alot of up votes for 1805, and while I do think it's a very very good cream, it's probably not my number 1. For me it has to be Trafalgar. Stuff blows me away and will be brought back into the rotation very soon.
I do not have a ton of creams but when I want one and want my favorite I grab Deadnaught. Preforms really well for me, not my favorite scent but not a bad scent either.
The creams who most impressed me were Vicco Turmeric, the red Godrej and the long-time discontinued Crabtree & Evelyn Sweet Almond Oil. I am more of a soap man now.