Every morning. It is a ritual that makes me feel clean, neat, and "human". In my cartridge and disposable days I would often skip days to let my face recover from the tugging, pulling and discomfort. In my - AARGH!!!! - electric days, I would often take a day (or days) off to let my face recover. In both cases I felt scruffy and self-conscious. DE wet shaving gives me close comfortable shaves, and my wife says my face is much more touchable.