Went to the drug store today and decided to check out the section where I would find Old Spice. I did this because my wife and I were talking about fragrances and how Old Spice is one of her all time favourites and also how it is one of the few inexpensive fragrances that is universally loved by so many.
When I began to check out the aftershave and cologne isle I saw that there were COUNTLESS varieties of Old Spice, and funnily enough they were all out of original, or at least I could not find it!
I don't recall a time when there was just one kind of OS. But I do remember when there was no more than a few varieties. I also remember when their ad campaign was more serious and dramatic, with cinematic commercials set on the ocean or mountain top. Not that I have a problem with the humous ads we see now, but I did like the very real associations they made between the product and the manly world they framed it in.
Does too man different kinds of OS take away from the original's classic appeal?
When I began to check out the aftershave and cologne isle I saw that there were COUNTLESS varieties of Old Spice, and funnily enough they were all out of original, or at least I could not find it!
I don't recall a time when there was just one kind of OS. But I do remember when there was no more than a few varieties. I also remember when their ad campaign was more serious and dramatic, with cinematic commercials set on the ocean or mountain top. Not that I have a problem with the humous ads we see now, but I did like the very real associations they made between the product and the manly world they framed it in.
Does too man different kinds of OS take away from the original's classic appeal?