im on the hunt for a new brush, and i am not particularly fond of soaps, and will be sticking to creams for the foreseeable future...if this has been posted before, i apologize and ask that you point me to the right thread

I know that stiff bristles are more density are good for soaps...technically it should not matter since it will lather up either way, i want to know what should i be looking for, assuming price is not in the equation?