I've used mama bear soaps for a while now, but it's always been hit and miss. Some days, the lather was spectacular. Other days, thin and airy.
Ive been tinkering with it and what worked for me today was soaking the puck with a few drops of water in advance, and then loading the brush very heavily. It seems this soap is deceiving in terms of how much product you think you have on the brush when loading. Also, it tends to be a bit thirsty, so plenty of water helped.
I loaded my brush like there's no tomorrow, and bowl lathered. Very nice results. I'm usually very conservative in terms of how much product I use, but this is a soap that works best when used liberally.
I love it when I discover the perfect way to lather a certain product, you can't beat the "aha!" moments in life.