Palmolive Menthol. My first shave with this stuff and wow, it kicks better than Proraso. My cold water splash was very very cold and my face felt frigid. Not too frigid but it was an awesome and refreshing shave. Really enjoyed it.
You can use your hands or a brush to put it on. I have say that I perfer using soap. The Shea moisture was quicker to apply, but wasn't easy to rinse off my razor. Other than that, I did get a BBS with it.