it's clear from reading the frequent raving over MB products, and MB's service, that many here consider it more than just a business. There's a personal connection there. When there's a personal connection like that, people look beyond the checkout cart and they care about the people behind it. A lot of people want her to succeed not only because they like her product, but because they're good people who care about Sue. It's no different than helping out a friend who's fallen on hard times.
So yeah, as a faceless business, let it rise or fall on its own merits, but as business run by a person many people care about and even consider a friend, I think it's great that so many want to help. There may be fundamental business issues that need to be addressed for long-term viability, but it's always awesome to see people coming to the aid of other people they care about.