Found this at a Dahl's supermarket in Iowa the other day, alongside VDH and Williams. Price was $1.79 and it includes a plastic travel case. First I ever heard of it, but after using it twice I can say it effortlessly makes a very good lather and has a much more pleasant scent than Williams. Is this strictly a regional product? I've never seen it mentioned on the boards, which seems odd given the amount of attention/discussion Williams provokes. Would welcome comments and observations.