It seems that every big designer and niche house has come out with their own oud based scent. Just like with any component, whether vetiver, aquatic, rose etc., how it is all put together matters more than a single note. The first oud based fragrance that I remember really catching on was M7 a good decade ago. Since than, I've tried quite a few and most are more different than similar. I don't think my two favorites are remotely similar. Montale Black Oud with its rose, patchouli and sharp, almost medicinal oud is markedly different than the soft, dirty leather, amber and civet that lie beneath Dior's Leather Oud. I think oud will stick around, but many of the quickly released fragrances designed to quickly capitalize on its popularity will fade away faster than 4711 on a hot Summer day. The best of them will stick around as long as oud is still readily available.
"I don't want to achieve immortality through my work... I want to achieve it through not dying" .... Woody Allen
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