I've been wetshaving for a few weeks now and I decided to try some cream. I heard good things about Kiss My Face brand, so I bought some of the key lime scent. It smells wonderful. It's a great addition to my sweet smelling soaps. I like to face lather, so I put one pump into my wet brush and lathered it up on my face. It felt much thicker than the soaps, and one pump gave me enough lather for probably five passes. For fun, I put one pump on the brush again and bowl lathered. It's so easy to lather this stuff! Maybe someday I'll super or uber lather with soap.